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How to start a successful business in the UK

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Imagine that as of today, you can have your own turnkey retail store or a travel agency, or maybe an online school, or taxi service, or even a bank.

Any business you want can be yours, today. You just need to add your branding and you are ready to go live, selling your products or services without any hassle.

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You don’t have to be tech-savvy, spending precious time trying to connect all the puzzle pieces with each other. We already did all of that for you and it’s set to go. Anything you might need for your business – we will take care of it.

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One of the fun tasks of setting up a new business is coming up with a completely brilliant name for your company. We will show you how to choose a great company name. However, be warned, it can also be the most difficult part! So, how do you come up with a great company name?

The nature of your business

The best place to start is to consider the nature of your business. Try to come up with words or phrases that describe you, your business idea, or the products and services you’re planning to sell.

Don’t be afraid to get personal or cautiously explore puns. But if you’re stuck, there are plenty of ways to get the creative juices flowing.

For example, you could transform a long or clunky phrase into an acronym, or mash-up two or three words to form a new and clever way to label your business. You could also look to mythology or fiction for inspiration, as well as foreign words or an ancient language like Latin.

Does a company name need to include Limited or Ltd?

Guidelines on limited company names

How to protect a business name

Coming up with a name idea might be difficult, and you may need to ask for help from friends and family. It could also take quite a while. But once you’ve found the right name for your business, you’ll know it. The name you choose will be legally tied to your business and the government has a few rules you’ll need to adhere to when you register a new company name. So, what are the rules?

Something unique

First and foremost, your company name must be unique. It cannot be the same as or too like the name of an existing company. For example, if your company is identical to another company’s name apart from a special character or certain punctuation, your application may be rejected. If you’d like to make sure another company hasn’t already reserved your name, you can check instantly by using our company name search tool on our website’s homepage.

Company name rules

Company name rules and regulations prohibit the use of offensive words, and you’ve also got to be careful about using what is known as ‘sensitive words.’ For example, you cannot use words that suggest a connection to the UK Government, any devolved government, administration, or public authority.

Companies House will normally decide on sensitive word usage on a case-by-case basis. If you try to use words like ‘royal’ or ‘trust’ without first seeking permission, your application will most likely be rejected.Easy company registration

Just like Twitter, Companies House also imposes a character count on how long your company name can be. When incorporating a company in the UK, you’ll be limited to 160 characters.

Also, if it’s a limited company, your name must end with either the word “Limited” or its abbreviation ‘Ltd.’

Trading name

If you’re now panicking about having to stick the word “Limited” in neon lights above your new shop, don’t fret.

Although the exact registered name of your company needs to be displayed and used when you carry out any type of trading activity, a lot of companies adopt a ‘trading name.’

Your trading name can be a bit snappier, and so it’s normally easier to market and stick up in bright lights.

If you choose to operate under a trading name, you’re perfectly within your rights to do so. That being said, you will need to state on company stationery, emails, and website – what your trading name is, and what your registered name is. For example at the foot of your website or letterheads, you may wish to say something like: ‘Acme Media’ is a trading name of ‘Acme Media Services Limited.’

 

How to choose a great company name

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